Better Sour

Better Sour is an Austin-based confectionery brand that reimagines gummy candy through global flavors and cleaner ingredients. Founded by two sisters with Middle Eastern roots, the company draws inspiration from diverse taste traditions to create gummies that balance tartness, sweetness, and real fruit flavor.

Each variety is made with natural colors and flavors, reduced sugar, and plant-based pectin instead of gelatin. The result is a modern candy experience that celebrates cultural diversity while meeting the expectations of today’s ingredient-conscious consumer.

Better Sour combines culinary creativity with cultural storytelling, offering a playful yet thoughtful approach to the familiar sour gummy.