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Zursun

Zursun

Twin Falls, Idaho

Founded in 1985, Zürsun Idaho Heirloom Beans is the original U.S. company to offer authentic heirloom beans and unusual legumes worldwide. The ultimate eco-friendly food, Zürsun heirloom beans are grown on small-scale farms in the Snake River Canyon region of south central Idaho known as the Magic Valley Growing Area. The area’s arid climate, rich, well-drained loamy soil, moderate temperatures and stable moisture level—internationally recognized as having ideal environmental conditions for bean growing—produce pure, distinctly flavorful beans, superior to common store-bought beans.


Jim Soran, a second-generation “bean guy” with 60 years of family roots in the Idaho bean industry, acquired Zürsun in 2004. Under Jim’s guidance, and with help from the 300 farmers who grow beans for Jim, Zürsun heirloom beans are continually inspected during the growing season for plant health, pure strains and consistent appearance. Zürsun delivers beans to customers fresh from the field and impeccably clean. Jim’s passionate focus on producing the best-quality beans and downright coolness (he plays a mean electric guitar, too) ensure Zürsun Idaho Heirloom Beans provides the most amazing, high-quality bean-eating experience.

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