In the Fall of 2014, MatchaBar opened its flagship location in Williamsburg Brooklyn as the first specialty matcha cafe in New York City.
MatchaBar was founded by two brothers, Max and Graham Fortgang. As native New Yorkers, entrepreneurs, and full-time students, the pair were full-blown caffeine addicts. Venturing to a tea retailer on the lower east side, the brothers were first introduced to matcha by chance. In the weeks and months that followed, they shared in a matcha ritual at Max’s East Village apartment, falling in love with the feeling it inspired within them. As they delved deeper into matcha, discovering its different preparations and health benefits, Max & Graham became fixated on the idea of sharing this ancient tradition with the modern metropolis around them. Their vision is to uplift and motivate generations to come with the power of matcha.